Digital Recruitment Channels vs Traditional Recruitment Channels
Recruiting quality candidates is a persistent challenge for most companies. The demand to fill not only vacant positions but to do so rapidly is a pressing matter.
Fortunately, with the advancement of technology, companies have access to recruitment channels that are not only convenient but attract a larger candidate pool as well. Digital recruitment channels have become the norm, but does that mean the traditional recruitment channels have become obsolete? Let's take a look at some numbers and analyze the difference between digital and traditional recruitment channels to help you make the right choice for your business.
Digital Recruitment Channels
Digital Recruitment Channels include job boards, company websites, social media platforms, and online recruitment software. These channels provide recruiters with a simpler and more efficient way to interact with candidates.
- Job Boards: Some of the most popular job boards are LinkedIn, Indeed, Glassdoor, etc. The best thing about job boards is that they allow recruiters to post their job requirements in front of a massive audience.
- Company Websites: Websites are the face of any organization, and they are no exception to the recruitment process. Companies can advertise their job posts and their culture via their websites.
- Social Media Platforms: Social media platforms like Facebook, Twitter, and Instagram provide companies with a cost-effective way to recruit high-potential candidates.
- Online Recruitment Software: Recruitment software streamlines the hiring process by automating candidate screening, skills assessments, and interview scheduling. Some popular online recruitment tools include Workable, Greenhouse, and JazzHR.
Traditional Recruitment Channels
Believe it or not, traditional recruitment channels like newspapers, magazines, job fairs, and employee referrals still have a significant role in recruitment processes today.
- Newspapers & Magazines: Traditional media still works great for industries or locations with low internet use. However, the cost of advertising in newspapers and print magazines can be much higher than digital media.
- Job Fairs: Job Fairs are great for connecting job seekers with companies. In-person events help bridge the gap between candidate and employer communication.
- Employee Referral Programs: Employee referral programs are another traditional recruitment channel where employers incentivize existing employees to refer quality candidates for vacant positions.
Comparison Between Digital and Traditional Recruitment Channels
Our research shows that digital recruitment channels have a higher reach, and companies are inclined towards digital media for their recruitment campaigns. Job boards and online recruitment software were the most preferred digital media for recruiters as they provide quick access to a vast number of candidates.
However, it is essential to point out that some candidates prefer traditional recruitment channels, like employee referrals or in-person job fairs. Having a multi-channel recruiting strategy is the best way to cover all bases.
Conclusion
In conclusion, both digital and traditional recruitment channels have their benefits and shortcomings. While digital channels offer an easier and more comfortable recruiting experience, traditional channels appeal to a smaller yet different audience. We recommend companies to consider the benefits and drawbacks of both channels to create a targeted recruitment campaign that attracts a diverse range of candidates.